Love

I am speaking at a local church in a couple of weeks on love. I am using the scripture John 13:34. So the question is: what are your thoughts on loving others as Jesus loved us? Is this possible? If so, what does it look like? Now, compare those thoughts with Luke 14:26 "....does not hate his father and mother, wife and children.... can not be my disciple." Is Jesus being contradictory? I would love to get some feedback on this.